Covid-19 and Application Industry

Everything in the world is double-sided.The side facing you may seem unlucky, while the back may be completely different.

Dassler Brothers Shoe Factory.You may have heard the story behind Puma and Adidas, the world’s largest shoe companies. A factory that had to be closed gave birth to two big brands.

Have you heard the story of India occupied by Britain?

Britain, which invaded India in the 19th century, taught Indian children heavy math lessons so that they would not fall into the idea of resistance. Britain thought it hurt India in this way. But they were wrong. With its breakthrough in education, India has become a country that sells software to the whole world and exports programmers to world giant companies.

As I said, everything in the world is double-sided. The side facing you may seem unlucky, while the back may be completely different. Some companies lose money in times of crisis, some companies make more money than before.

The internet and mobile device usage, which increased with the closure of hundreds of millions of people due to the coronavirus, broke the record of all time in the application market. While many companies had tough times economically, the application market has multiplied its profits.

I’ve compiled App Annie’s reports for you.

As we continue to track the impact of the coronavirus across key industries and markets, one central thread emerges: people are leaning on mobile, now more than ever, during this difficult time. In fact, monthly time spent in mobile apps grew 40% year over year in Q2 2020, reaching a monthly all-time high of over 200 billion hours during the month of April 2020.

Consumers spent more than $ 23.4 billion in app stores in the first quarter, the highest ever quarter for consumer spending in this area.

Consumers spent $15 billion on iOS and more than $8.3 billion on Google Play in the first quarter of 2020, App Annie said. Worldwide non-gaming spending on iOS surpassed $5 billion in the quarter and non-gaming spending on Google Play reached about $1 billion.

Games, entertainment and photo and video were the top three categories by consumer spend on iOS, and games, social media and entertainment were the top categories by consumer spend for Google Play.

……………………………………………………………………………………….

Take the wind behind you, Instead of resisting the wind.

……………………………………………………………………………………….